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Title: Aggressive Driving and Safety Campaigns: Lessons Learned from Better Driver Campaign in Florida
Accession Number: 01152071
Record Type: Component
Record URL: Availability: Transportation Research Board Business Office 500 Fifth Street, NW Find a library where document is available Abstract: Aggressive driving is a growing concern in the United States. Often such driving results in crashes that harm both drivers and others. In NCHRP Report 500, “aggressive driving” is defined as “operating a motor vehicle in a selfish, pushy, or impatient manner, often unsafely, that directly affects other drivers.” In other words, aggressive driving includes many unsafe driving behaviors by ordinary drivers. Most previous safety campaigns have used enforcement interventions as the primary means of reducing aggressive driving. Enforcement clearly plays a crucial role in reducing aggressive driving. Limited efforts have been made, however, to enhance awareness of aggressive driving by providing proper education to the public. The Better Driver Campaign plan was developed and executed to address aggressive driving in Florida. The campaign was geared toward promoting awareness of aggressive driving. The education-oriented safety campaign was effective in addressing aggressive driving and was appreciated by the public.
Monograph Title: Monograph Accession #: 01329015
Report/Paper Numbers: 10-3346
Language: English
Authors: Lee, ChanyoungSaxena, MeetaLin, Pei-SungGonzalez-Velez, EnriqueRouse, Jeanette WPagination: pp 79-87
Publication Date: 2010
ISBN: 9780309160537
Media Type: Print
Features: Figures
(8)
; References
(9)
; Tables
(4)
TRT Terms: Geographic Terms: Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor
Files: TRIS, TRB, ATRI
Created Date: Jan 25 2010 11:40AM
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