Abstract:
This paper presents a hierarchical choice model of travelers’ choices for a multimodal transport system with highway access, which may be regarded as an origin-based park-and-ride system. The model is based on hierarchical information integration experiments, which involves devising three rating-based experiments to evaluate different aspects of the multimodal transport systems. In addition, an integrating choice experiment is devised, in which respondents choose between a door-to-door car alternative, a multimodal alternative, and the current public transport alternative, which varied in terms of construct evaluations and time and cost attributes. One of the main results is that time-related attributes affect multimodal transport choice more than comfort-related attributes do. Furthermore, the results indicate that only a few utility differences exist among the categories of background variables.
