01099673

Component

https://doi.org/10.3141/2067-07

http://scholar.google.com...bral&publication_year=2008

Traveler attitudes and preferences as well as demographic variables are important components of travel behavior. By using travel attitudes, factor and cluster analyses were conducted to segment the sample. Six distinct groups were extracted: transit enthusiasts, anxious status seekers, carless riders, green cruisers, frugal travelers, and obstinate drivers. The segments showed unique combinations of attitudes with distinct travel behaviors and various degrees of intention to use public transportation. Gender differences were then investigated, and the results suggest that women and men exhibit differences in attitudes, preferences, and behaviors. The design of strategies to promote alternatives to car use should target the market segments that are most motivated to change, focusing on the attitudes that can induce a change, such as pro transit or sensitivity to the environment.

01116567

English

pp 56-64

2008

Transportation Research Record: Journal of the Transportation Research Board

9780309113397

Print

References (40) ; Tables (5)

Attitudes; Cluster analysis; Consumer preferences; Drivers; Gender; Market segmented groups; Mode choice; Public transit; Transit riders; Travel behavior; Travelers

Highways; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning

TRIS, TRB, ATRI

Jan 29 2008 2:41PM

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