01043946

Component

In 1999 the Metropolitan Interstate Council (MIC) completed the Duluth, Minnesota-Superior, Wisconsin Area Tourism Transportation Plan. The highest priority recommendation of this plan was to develop and implement a wayfinding signage plan and program which would create a comprehensive system to address the needs of motorists, pedestrians and transit users. Corbin Design of Traverse City, Michigan was hired to lead the process of developing a wayfinding plan. Successful wayfinding depends a great deal on simplifying the messages presented to the first time visitor so they are not overwhelmed with excessive, contradictory and unnecessary information. Destination names must be consistent across the various media that present them. This includes not only signage but also brochures, maps, websites, information centers, local broadcasters, gas stations, taxi drivers, hotels and restaurants. An advisory committee was established comprised of stakeholders from both Duluth and Superior representing city planning, parks and recreation, convention and visitors bureaus, chambers of commerce and local businesses. The group met several times over a six-month period to establish the locations to be identified and to select attractive and useful signage. A vocabulary of signage was established including gateway and parking identifiers and pedestrian and vehicular directionals. Once the signage has been installed the following objectives will be accomplished: enhance the public image through distinctive, helpful graphics; provide information that people need to access the area’s attractions, parks and historic venues; make visitors’ experiences more memorable; make the destinations more identifiable by their consistent presentation in the system’s graphic messaging and help drivers locate and identify parking near their destination.

01043941

English

12p

2004

9th National Conference on Transportation Planning for Small and Medium-Sized Communities

CD-ROM

Figures; Maps (1)

Brochures; Direction signs; Guide signs; Hotels; Maps; Mass media; Parking; Pedestrian signs; Public transit; Restaurants; Service stations; Taxicabs; Tourists; Traffic signs; Wayfinding; Websites (Information retrieval)

Visitor information centers

Duluth (Minnesota); Superior (Wisconsin)

Data and Information Technology; Highways; Planning and Forecasting; Public Transportation; Terminals and Facilities; I72: Traffic and Transport Planning

TRIS, TRB

Mar 9 2007 1:42PM

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