01047637

Component

https://doi.org/10.3141/2034-02

http://scholar.google.com...dier&publication_year=2007

This study applied principles of social learning and marketing to develop a transit training video for residents of the Rossmoor Senior Adult Community in California. The video features familiar community members successfully navigating specific concerns and problems related to transit use in accessing key community destinations (shopping, health care, and the nearest San Francisco Bay Area Rapid Transit District station). Residents were recruited to complete questionnaires before and after viewing the video to evaluate its effectiveness. Video messages that were aimed at educating viewers on how to obtain transit, cost, and payment information generated a significant and positive attitudinal change. However, respondents reported that the video did not adequately address the difficulties associated with reading schedules and climbing stairs at transit stations. Survey results also indicate a significant and positive change in respondents’ future use of a broader range of Internet-related information sources. The results also reveal a significant and positive change among respondents in using transit services to the specific destinations presented in the video. However, results are mixed on whether participants might take transit to general destinations not explicitly represented in the video.

01091248

English

pp 11-18

2007

Transportation Research Record: Journal of the Transportation Research Board

9780309104616

Print

Figures (2) ; References (24) ; Tables (2)

Aged; Before and after studies; Education and training; Public transit; Transit riders; Videotapes

Walnut Creek (California)

Education and Training; Highways; Passenger Transportation; Planning and Forecasting; Public Transportation; Society

TRIS, TRB, ATRI

Feb 8 2007 7:13PM

• Applicability of TransMilenio Bus Rapid Transit System of Bogotá, Colombia, to the United States
• Effectiveness of Bus Priority Lane as Countermeasure for Congestion
• Evaluation of Transit Signal Priority and Optimal Signal Timing Plans in Transit and Traffic Operations
• Exploring Market Support for New Products and Services for Transit and Walking: New Market Research Approach
• Exploring Negative Experiences and User Loyalty in Paratransit
• Impact of Weather on Transit Ridership in Chicago, Illinois
• Individual and Neighborhood Determinants of Perceptions of Bus and Train Safety in Chicago, Illinois: Application of Hierarchical Linear Modeling
• Measuring Demand Management Impacts in a Sustainable Compliance Environment for the Americans with Disabilities Act: Orange County, California
• Predicting Bus Arrival Time on the Basis of Global Positioning System Data
• Preliminary Evaluation of Metro Orange Line Bus Rapid Transit Project
• Quantifying Technical Efficiency of Paratransit Systems by Data Envelopment Analysis Method
• Service Reliability and Optimal Running Time Schedules
• Simulation Study of Bus Signal Priority Strategy: Taking Advantage of Global Positioning System, Automated Vehicle Location System, and Wireless Communications
• Stop Spacing Analysis Using Geographic Information System Tools with Parcel and Street Network Data