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Title:

REDUCING RESPONDENT BURDEN, INFORMATION PROCESSING EFFORT, AND INCOMPREHENSIBILITY IN STATED-PREFERENCE SURVEYS: PRINCIPLES AND PROPERTIES OF THE PAIRWISE DESIGN STRATEGY

Accession Number:

00820942

Record Type:

Component

Availability:

Transportation Research Board Business Office

500 Fifth Street, NW
Washington, DC 20001 United States

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Order URL: http://worldcat.org/isbn/0309072301

Abstract:

The validity of stated-preference and choice models is strongly influenced by the ability of the respondents to capture and understand the experimental task, which in turn is a function of the complexity of the attribute profiles and the degree to which the respondents can relate to the choice options. Several measures on respondent burden, information processing effort, and incomprehensibility of stated-preference experiments are developed. The applicability of the measures is demonstrated in a comparison of the pairwise approach with traditional design strategies.

Supplemental Notes:

This paper appears in Transportation Research Record No. 1768, Transportation Data and Information Technology.

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Wang, D A
Li, Jian

ORCID 0000-0003-3439-7539

Timmermans, H

Pagination:

p. 71-78

Publication Date:

2001

Serial:

Transportation Research Record

Issue Number: 1768
Publisher: Transportation Research Board
ISSN: 0361-1981

ISBN:

0309072301

Features:

References (12) ; Tables (7)

Subject Areas:

Highways; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning

Files:

TRIS, TRB, ATRI

Created Date:

Dec 3 2001 12:00AM

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