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Title: PSYCHOLOGICAL AND BEHAVIORAL EFFECTS OF TRAVEL FEEDBACK PROGRAM FOR TRAVEL BEHAVIOR MODIFICATION
Accession Number: 00965509
Record Type: Component
Record URL: Availability: Transportation Research Board Business Office 500 Fifth Street, NW Find a library where document is available Abstract: The effects of the Travel Feedback Program (TFP) on travel behaviors and psychological factors that may influence automobile use were investigated. TFP was proposed as a method of modifying travel behavior with automobile use into travel behavior without automobile use. In TFP, participants were asked to report their travel activity behavior, after which they received feedback on that behavior, including information about the amount of carbon dioxide emission resulting from the behavior, and comments or suggestions from the program coordinators on how to reduce automobile use. The behavioral and psychological effects produced by TFP were theoretically investigated on the basis of norm activation theory, which describes the psychological process of altruistic behavior proposed in social psychology. From the theory that automobile-use reduction or pro-environmental behavior is influenced by behavioral intention to reduce automobile use, it was hypothesized that behavioral intention is in turn influenced by moral obligation, and moral obligation is in turn influenced by awareness of the negative environmental consequences of automobile use. The psychological and behavioral data confirmed the set of hypotheses of causal relations, and the data indicated that TFP has a significant positive effect on pro-environmental behavior even 1 year after participation in TFP.
Supplemental Notes: This paper appears in Transportation Research Record No. 1839, Transportation Finance, Economics, and Economic Development 2003.
Language: English
Corporate Authors: Transportation Research Board 500 Fifth Street, NW Authors: Taniguchi, AHara, FTAKANO, SKAGAYA, SFUJII, SPagination: p. 182-190
Publication Date: 2003
Serial: ISBN: 0309085764
Features: Figures
(6)
; References
(15)
; Tables
(8)
TRT Terms: Identifier Terms: Uncontrolled Terms: Subject Areas: Economics; Environment; Highways; Planning and Forecasting; Safety and Human Factors; Society; I10: Economics and Administration; I72: Traffic and Transport Planning
Files: TRIS, TRB, ATRI
Created Date: Nov 12 2003 12:00AM
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