00743078

Component

https://doi.org/10.3141/1588-12

http://scholar.google.com...kiva&publication_year=1997

The issue of travelers' adoption of an advanced traveler information system (ATIS) and willingness to pay for such information services is addressed. A case study is presented of SmarTraveler, an ATIS that provides, via telephone, real-time location-specific traffic and transit information in the greater Boston area. The model is an integrated system of discrete choice and latent variable models. It predicts travelers' frequency of use and subscription under varying pricing scenarios. Two models are presented: one for current SmarTraveler users, and one for nonusers. The SmarTraveler usage rate is modeled as a function of payment method and pricing, travelers' travel and socioeconomic characteristics, and their attitudes and perceptions toward ATIS. The data used in model estimation included willingness-to-pay scenarios involving two methods of payment: a flat monthly fee, and a charge per call. It was found that for nonusers, the higher the expected benefit from an ATIS, the higher the willingness to pay. This expected benefit is a latent variable indicated via the importance placed by individuals on ATIS attributes such as reliability, relevance, and coverage. For users, the utility of SmarTraveler is affected strongly by the users' level of satisfaction with the service. A modeling framework is developed that captures response biases and presents figures on willingness to pay for an innovative ATIS actually implemented in the market.

This paper appears in Transportation Research Record No. 1588, Intelligent Transportation Systems and Artificial Intelligence.

English

p. 1-9

1997

Transportation Research Record

0309061628

Figures (6) ; References (11) ; Tables (5)

Advanced traveler information systems; Attitudes; Case studies; Consumers; Costs; Customer satisfaction; Customers; Reliability

Users; Willingness to pay

Boston (Massachusetts)

Boston (Massachusetts)

Finance; Highways; Operations and Traffic Management; Planning and Forecasting; I72: Traffic and Transport Planning

TRIS, TRB, ATRI

Nov 4 1997 12:00AM

• AUTOMATIC VEHICLE IDENTIFICATION TECHNOLOGY APPLICATIONS TO TOLL COLLECTION SERVICES
• COST-BENEFIT ANALYSIS ON DEPLOYMENT OF AUTOMATED HIGHWAY SYSTEMS
• CRITICAL REVIEW OF EXPERT SYSTEM VALIDATION IN TRANSPORTATION
• DEVELOPING A MARKET-SENSITIVE INTELLIGENT TRANSPORTATION SYSTEMS EDUCATIONAL PROGRAM
• DYNAMIC TRAFFIC ASSIGNMENT: GENETIC ALGORITHMS APPROACH
• EVALUATING EFFECTIVENESS OF REAL-TIME ADVANCED TRAVELER INFORMATION SYSTEMS USING A SMALL TEST VEHICLE FLEET
• FRAMEWORK FOR DEVELOPING A REGIONAL SYSTEM ARCHITECTURE FOR INTELLIGENT TRANSPORTATION SYSTEMS
• GUIDELINES FOR FUNDING OPERATIONS AND MAINTENANCE OF INTELLIGENT TRANSPORTATION SYSTEMS/ADVANCED TRAFFIC MANAGEMENT SYSTEMS
• INTELLIGENT TRANSPORTATION SYSTEMS AND SUSTAINABLE COMMUNITIES: FINDINGS OF A NATIONAL STUDY
• MACHINE LEARNING IN UPDATING PREDICTIVE MODELS OF PLANNING AND SCHEDULING TRANSPORTATION PROJECTS
• MACROSCOPIC MODELING OF FREEWAY TRAFFIC USING AN ARTIFICIAL NEURAL NETWORK
• PERSPECTIVES ON DRIVER PREFERENCES FOR DYNAMIC ROUTE GUIDANCE SYSTEMS
• PLANITS: STRUCTURING AND SUPPORTING THE INTELLIGENT TRANSPORTATION SYSTEMS PLANNING PROCESS
• PROMOTING ADVANCED TRAVELER INFORMATION SYSTEMS AMONG CELLULAR AND LAND-LINE PHONE USERS: SMARTRAVELER EXPERIENCE IN BOSTON
• REAL-TIME MULTIPLE-OBJECTIVE PATH SEARCH FOR IN-VEHICLE ROUTE GUIDANCE SYSTEMS
• TECHNICAL AND ECONOMIC VIABILITY OF AUTOMATED HIGHWAY SYSTEMS: PRELIMINARY ANALYSIS
• TRAFFIC ANALYSIS FOR HIGHWAY-TO-HIGHWAY INTERCHANGES ON AUTOMATED HIGHWAY SYSTEMS: CONGESTION IN ABSENCE OF DEDICATED RAMPS