00764809

Component

https://onlinepubs.trb.or...trcircular/487/487-005.pdf

Traffic safety advocates increasingly understand the importance of a strong earned media component in their S.T.E.P. programs. Earned media can also provide the key to another important need: providing enforcement encouragement to small and mid-size departments and their individual officers. When properly applied specific media techniques can: increase enthusiasm for enforcement; increase positive enforcement of the specific law or issue area; increase the qualtity of enforcement; increase positive news coverage about the department in general; release news about traffic safety enforcement from a source outside the police agency; include authentic community voices as spokesperson and prepare them to make supportive remarks about the appropriateness of enforcement on this issue; release data, drawings, photos, videos, quotes by out of town experts, or other materials which will support the appropriateness of enforcement activities; and hold news events which portray police officers and enforcement activities on this issue in a positive light.

Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.

English

p. 23-24

1999-2

Transportation Research Circular

Combating Impaired Driving in an Era of Diminished Resources and Shifting Priorities

Digital/other

Attitudes; Drunk driving; Impaired drivers; Law enforcement; Mass media; Morale; Police; Public relations

Highways; Safety and Human Factors; Security and Emergencies; I83: Accidents and the Human Factor

TRIS, TRB

Jun 29 1999 12:00AM

• CALIFORNIA'S PROGRAM FOR REDUCING THE NUMBER OF FATALITIES AND INJURIES ASSOCIATED WITH ALCOHOL-RELATED MOTOR VEHICLE CRASHES
• DISCUSSION COMMENTS (ON EFFECTIVE USE OF DETERRENCE APPROACHES TO REDUCE ALCOHOL-IMPAIRED DRIVING)
• DISCUSSION COMMENTS (ON ENVIRONMENTALLY BASED PREVENTION POLICIES AT THE LOCAL LEVEL)
• DRUNK DRIVING: THE MIDDLE AGE OF A SOCIAL PROBLEM
• EFFECTIVE USE OF DETERRENCE APPROACHES TO REDUCE ALCOHOL-IMPAIRED DRIVING
• ENFORCEMENT OF DRINKING-DRIVING LAWS IN AN ERA OF REDUCED RESOURCES
• ENVIRONMENTALLY BASED PREVENTION POLICIES AT THE LOCAL LEVEL
• FEDERAL-STATE PROGRAMS FOR REDUCING IMPAIRED DRIVING
• LOWERING STATE LEGAL BLOOD ALCOHOL LIMITS TO 0.08%: THE EFFECT ON FATAL MOTOR VEHICLE CRASHES
• NORTH CAROLINA'S "BOOZE IT & LOSE IT" PROGRAM
• OHIO HIGHWAY SAFETY PROGRAM: PROGRAM OVERVIEW - FEDERAL FISCAL YEAR 1995
• REPORT ON APT DATA SURVEY
• STRATEGIES NEEDED TO PREVENT LEGISLATIVE AND POLICY CHANGES DETRIMENTAL TO THE PROGRESS MADE IN IMPAIRED DRIVING