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Title:

DEMAND ELASTICITY UNDER TIME-VARYING PRICES: CASE STUDY OF DAY-OF-WEEK VARYING TOLLS ON GOLDEN GATE BRIDGE

Accession Number:

00732444

Record Type:

Component

Availability:

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Order URL: http://worldcat.org/isbn/0309059585

Abstract:

One of the key issues in ascertaining the efficacy of various pricing schemes for managing highway traffic levels is the sensitivity of highway users to prices. The development of automatic toll collection technology (automatic vehicle identification or electronic toll and traffic management) has now made congestion pricing schemes technically feasible. The literature is relatively quiet on the specific question of the elasticity of demand with respect to changes in highway tolls, especially when tolls are time varying. Data from the Golden Gate Bridge from 1979 to 1984 are used to examine travel demand under time-varying prices. If traffic is price sensitive (elastic), then it might be possible to realize some of the potential for road pricing that has been identified in the literature. A brief overview of the literature on road pricing is provided, followed by a description of the data, model development, empirical results, and conclusions. The results include the finding that day-of-week cross elasticities are complementary; that is, increases in tolls on 1 day of the week tend to dampen traffic on other days of the week. This finding lends empirical support to claims that time-varying prices may be a viable strategy for managing traffic demand.

Supplemental Notes:

This paper appears in Transportation Research Record No. 1558, Transportation Finance, Economics, and Strategic Management.

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Gifford, J L
Talkington, S W

Pagination:

p. 55-59

Publication Date:

1996

Serial:

Transportation Research Record

Issue Number: 1558
Publisher: Transportation Research Board
ISSN: 0361-1981

ISBN:

0309059585

Features:

References (19) ; Tables (3)

Old TRIS Terms:

Subject Areas:

Economics; Highways; Operations and Traffic Management; Society; I10: Economics and Administration

Files:

TRIS, TRB

Created Date:

Feb 21 1997 12:00AM

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