Title:
EARNING CUSTOMER LOYALTY: RESEARCH, INCENTIVES, SATISFACTION. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE
Abstract:
This workshop presentation is a case study of the actual application of market research efforts to service and management decisions. The case study is customer loyalty in Minneapolis, Minnesota. The relationship between transit agencies and customers is presented with emphasis placed on building and maintaining customer loyalty.
Supplemental Notes:
Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
