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Title:

MARKET RESEARCH AND SERVICE PLANNING. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE DECISIONS

Accession Number:

00722603

Record Type:

Component

Availability:

Find a library where document is available


Order URL: http://worldcat.org/issn/00978515

Abstract:

This workshop presentation is a case study of the actual application of market research efforts to service and management decisions. The case study is route planning in Houston, Texas. Market research helped Houston Metro determine travel needs and attitudes of employees at the Texas Medical Center, a major activity center.

Supplemental Notes:

Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.

Monograph Accession #:

00722593

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Douglas, M

Pagination:

p. 26-29

Publication Date:

1996-4

Serial:

Transportation Research Circular

Issue Number: 460
Publisher: Transportation Research Board
ISSN: 0097-8515

Conference:

Public Transportation Management and Planning in a Rapidly Changing Environment: Strategies for Survival

Location: Irvine, California
Date: 1995-7-27 to 1995-7-29
Sponsors: Transportation Research Board

Media Type:

Digital/other

Uncontrolled Terms:

Transit services; User needs

Geographic Terms:

Houston (Texas)

Subject Areas:

Highways; Planning and Forecasting; Public Transportation; Terminals and Facilities

Files:

TRIS, TRB

Created Date:

Jun 20 1996 12:00AM

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