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Title: IMPULSE TRIPS TO SHOPPING CENTERS
Accession Number: 00677632
Record Type: Component
Availability: Find a library where document is available Abstract: Results of about 4,000 shopper interviews taken at two shopping centers--a community type and a regional type--in western Florida are reported. The questions identified separately the proportion of customers of impulse type who decided that they would enter a shopping center only when they were actually driving by the shopping center. For the community shopping center this proportion was 6.1%, and for the regional shopping center it was 3.1%. The community shopping center was at the intersection of two routes where a single-point diamond-type interchange has been proposed. The regional shopping center was abutted by three routes where parallel service roads would be constructed and where grade separations would be constructed so that one access route would overpass the two intersecting routes. The changes in access would affect only one of the two routes adjacent to the community center and one of the three routes adjacent to the regional center. Since no significant change in access or loss of impulse customers would be involved with the nonrevised routes, the actual proportions of impulse trips potentially lost were 2.6% of the total for the community center and 2.3% of the total for the regional center. Bypass shoppers (those passing by already but planning a stop) were similar for both centers--30 to 36% of the total. Therefore, the growth in volume passing by the sites (made possible only by additional traffic capacity produced by the improvements) would expose the centers to added bypass traffic and would thus more than offset the slight initial drop in the number of impulse customers. Such findings are of potential value to government agencies addressing the question of business loss as a result of eminent domain proceedings for major route improvements. They also may be of value to business owners affected by such improvements who desire to assess their actual likely potential losses.
Supplemental Notes: This paper appears in Transportation Research Record No. 1466, Issues in Land Use and Transportation Planning, Models, and Applications. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
Monograph Accession #: 01401286
Language: English
Authors: Box, Paul CPagination: p. 111-115
Publication Date: 1994
Serial: ISBN: 0309060729
Features: Figures
(5)
; References
(3)
; Tables
(2)
TRT Terms: Old TRIS Terms: Subject Areas: Highways; Planning and Forecasting; I72: Traffic and Transport Planning
Files: TRIS, TRB
Created Date: May 9 1995 12:00AM
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