00676510

Component

https://onlinepubs.trb.or...trcircular/437/437-004.pdf

The media's potential to influence knowledge, attitudes and behavior makes it a natural candidate as a mechanism to address drinking and driving. Following comments on persistent drinking drivers as media targets, this paper briefly reviews five media strategies and their potential relevance to persistent drinking drivers: 1) public service announcements; 2) depiction of alcohol use in the popular media; 3) news coverage/publicity; 4) alcohol warning labels; and 5) restriction of alcohol advertising. In addition, an ongoing project at the Harvard Injury Control Center that is particularly relevant to the persistent drinking driver is briefly described.

Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.

HS-041 995

English

p. 32-38

1995-2

Transportation Research Circular

Digital/other

References (36)

Countermeasures; Drunk drivers; Mass media; Strategic planning; Workshops

Highways; Safety and Human Factors; I83: Accidents and the Human Factor

TRIS, TRB

Apr 7 1995 12:00AM

• STRATEGIES FOR CONTROLLING THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C7. VEHICLE-BASED SANCTIONS - AN OVERVIEW
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C1. WHO IS THE PERSISTENT DRINKING DRIVER? PART I: USA
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C10. A BRIEF HISTORY OF THE USE OF IN-VEHICLE DEVICES FOR PREVENTING ALCOHOL-IMPAIRED DRIVING
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C11. EVALUATING ALTERNATIVE SANCTIONS FOR MULTIPLE-OFFENDER DWIS - A DESCRIPTION OF SOME PRIOR AND CURRENT RESEARCH
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C12. REHABILITATION OF THE PERSISTENT DRINKING/DRUGGING DRIVER
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C13. CITIZEN ACTIVISTS' ASSESSMENTS OF THE DUI PROBLEM, PUBLIC ATTITUDES, AND SELECTED RESPONSES TO THE PERSISTENT DRINKING DRIVER
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C2. WHO IS THE PERSISTENT DRINKING DRIVER? PART II: CANADA AND ELSEWHERE
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C3. ENVIRONMENTAL STRATEGIES TO REDUCE CHRONIC DRIVING WHILE INTOXICATED
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C5. ENFORCEMENT STRATEGIES FOR THE PERSISTENT DRINKING DRIVER
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C6. DRIVER LICENSE STRATEGIES FOR CONTROLLING THE PERSISTENT DUI OFFENDER
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C8. STREAMLINED VEHICLE-BASED SANCTIONS: SPECIFIC AND GENERAL DETERRENCE EFFECTS
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX C: WORKSHOP BACKGROUND PAPERS. C9. CAN ADMINISTRATIVE PROGRAMS CONTROL THE PERSISTENT DRINKING DRIVER?
• STRATEGIES FOR DEALING WITH THE PERSISTENT DRINKING DRIVER. APPENDIX D: SUMMARY OF MINNESOTA REPEAT DWI OFFENDER PLATE IMPOUNDMENT LAW