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Title:

COUNTERING SIGN VANDALISM WITH PUBLIC SERVICE ADVERTISING (ABRIDGMENT)

Accession Number:

00474255

Record Type:

Component

Availability:

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Order URL: http://worldcat.org/isbn/0309040639

Abstract:

Nationwide, millions of dollars are spent each year replacing stolen and vandalized signs. In Iowa, sign vandalism creates hazards that cost taxpayers over $1 million per year. Research that was conducted in Iowa to determine teenagers' attitudes toward and perceptions of the sign vandalism problem is discussed. On the basis of the research, public service advertising messages were developed and tested in a university newspaper. The ads were shown to be significantly effective in raising students' awareness of the fines and penalties attached to sign vandalism. Public service advertising is strongly recommended as an effective countermeasure that should be pursued at the national, state, and local levels to combat sign vandalism.

Supplemental Notes:

Publication of this paper sponsored by Committee on Traffic Control Devices. Publication of this paper sponsored by Committee on Traffic Control Devices. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved

Monograph Accession #:

00490259

Report/Paper Numbers:

HS-040 101

Authors:

Frith, Katherine

Pagination:

pp 68-72

Publication Date:

1986

Serial:

Transportation Research Record

Issue Number: 1069
Publisher: Transportation Research Board
ISSN: 0361-1981

ISBN:

0-309-04063-9

Media Type:

Print

Features:

Figures (1) ; Photos (4) ; References (10) ; Tables (2)

Uncontrolled Terms:

Subject Areas:

Finance; Highways; Law; Operations and Traffic Management; Safety and Human Factors; I73: Traffic Control

Files:

HSL, TRIS, TRB

Created Date:

Oct 31 1990 12:00AM

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