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Title: AN APPLICATION OF THE LENS MODEL IN MEASURING RETAIL ATTRACTIVENESS AND THE EFFECTS OF ALTERNATIVE PUBLIC AND PRIVATE POLICIES ON A RETAIL AREA
Accession Number: 00458048
Record Type: Component
Availability: Find a library where document is available Abstract: The objective of this research was to use the lens model as a technique to measure the effect of an automobile-restricted zone and other private and public policies in the downtown Boston retail area on shopping trips to the area. The lens model accounts for perceptions and preference in the individual choice process. Findings were that individual's preferences for hypothetical futures for the Downtown Crossing could be linked to actual choice of shopping area only by explicitly accounting for measurement errors and feedback effects of preferences on perceptions. Removal of the automobile-restricted zone was predicted to decrease shopping trips to the shopping area by about 8 percent. Better maintenance and security were predicted to increase trips by about 5 percent. New retail development was predicted to increase trips by 10 to 11 percent; and vastly improved parking was predicted to increase trips by 6 percent.
Supplemental Notes: Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved. Publication of this paper sponsored by Committee on Transportation and Land Development.
Monograph Accession #: 01419436
Authors: Karash, Karla HPagination: pp 92-98
Publication Date: 1985
Serial: ISBN: 0309039622
Media Type: Print
Features: Figures
(2)
; References
(18)
; Tables
(4)
TRT Terms: Uncontrolled Terms: Subject Areas: Economics; Highways; Maintenance and Preservation; Planning and Forecasting; Security and Emergencies; Society; I10: Economics and Administration
Files: TRIS, TRB
Created Date: Sep 30 1986 12:00AM
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