01656855

Component

This study investigates how changes in cycling encouragement program game mechanics may affect measured bicycle riding frequency. The study relies on cycling program participant data from three large-scale and recurring annual encouragement campaigns (the UK National Cycle Challenge, Sydney Rides Challenge, and Atlanta Bike Challenge) with a total of 66,762 unique registrants. The authors compare effects for users both engaged via smartphone applications and across sub-samples determined by the participants’ reported riding activity at program sign-up. omparing year-over-year differences for each program (including pre- and post-introduction controls) indicates that adjustments in progress indicators (points) and a greater emphasis on smartphone application connectivity are effective at generating greater reported riding activity. Based on this the authors confirm, that digital encouragement and / or gamification campaigns may, if structured and managed correctly and given sufficient support and resources, offer the potential for communities to generate additional ridership and interest in bicycling while also collecting data useful to improving infrastructure planning and design decisions.

This paper was sponsored by TRB committee ABJ35 Standing Committee on Highway Traffic Monitoring.

18-02631

English

15p

2018

Transportation Research Board 97th Annual Meeting

Digital/other

References; Tables

Bicycle travel; Bicycling; Competition; Data collection; Global Positioning System; Mobile applications; Outreach; Smartphones

Data and Information Technology; Pedestrians and Bicyclists; Planning and Forecasting

Transportation Research Board Annual Meeting 2018 Paper #18-02631

TRIS, TRB, ATRI

Jan 8 2018 10:38AM