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Title:

UberHOP in Seattle: Who, Why, and How?

Accession Number:

01658097

Record Type:

Component

Availability:

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Order URL: http://worldcat.org/isbn/9780309442091

Abstract:

UberHOP is a commute-focused interpretation of the Uber suite of transportation services, with the goal of reducing personal vehicle commute trips. The service first launched in Seattle, Washington, and Toronto, Ontario, Canada, in December 2015 and expanded to Manila, Philippines, in early 2016. UberHOP is similar to vanpooling with fixed pickup and drop-off locations in the primary commute direction during peak hours, but it leverages Uber’s ridesourcing platform to replace fixed departure schedules with riders matched in real time. This paper reports on an intercept survey (83% response rate) to understand who rode, how they traveled to the pickup location, why they rode, and what modes UberHOP was replacing for all 11 UberHOP routes in Seattle during the morning and evening commute periods. In addition, detailed trip and total rider count data were collected during the survey administration process. The results show that many UberHOP riders made UberHOP their primary form of commute mode. Unlike standard ridesourcing services, UberHOP riders predominantly replaced public transportation modes rather than personal vehicles. UberHOP services were canceled in Seattle in August 2016. However, with larger rider densities per trip, the UberHOP model can be profitable, and it is reasonable to expect that Uber or others will resurrect a similar service in the future.

Monograph Accession #:

01629807

Report/Paper Numbers:

17-03920

Language:

English

Authors:

Lewis, Elyse O'C
MacKenzie, Don

Pagination:

pp 101-111

Publication Date:

2017

Serial:

Transportation Research Record: Journal of the Transportation Research Board

Issue Number: 2650
Publisher: Transportation Research Board
ISSN: 0361-1981

ISBN:

9780309442091

Media Type:

Digital/other

Features:

Figures; References; Tables

Identifier Terms:

Geographic Terms:

Subject Areas:

Highways; Operations and Traffic Management; Passenger Transportation; Planning and Forecasting; Public Transportation

Files:

TRIS, TRB, ATRI

Created Date:

Jan 26 2018 9:44AM

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