01646210

Component

http://www.trb.org/Publications/Blurbs/176555.aspx

In transportation, the results of new research can make systems operate safer and more efficiently, can introduce new technology, or can navigate ways to fund, finance, and secure necessary legislative and public support. Research departments can gain exposure for transportation findings and can advance other technology transfer initiatives by incorporating proven public relations procedures, strategies, and tactics. An effective public relations plan includes: (1) Establishing realistic goals; (2) Developing a sound strategy; (3) Identifying target audiences; (4) Communicating via media relations, website, and social media; and (5) Measuring the results.

English

pp 44-45

2017-7

TR News

Digital/other

Figures; Photos

Communication; Implementation; Public relations; Research management; Technology transfer

Research; Transportation (General)

TRIS, TRB, ATRI

Sep 15 2017 11:18AM

• Active Implementation at the National Cooperative Highway Research Program: Frameworks for Moving Research into Practice
• Assessing Technology Readiness Levels to Increase Implementation
• Going, Seeing, Showing, and Doing: Low-Tech Technology Transfer Works
• Introduction: Moving Research into Practice
• Making Cost-Effective Highway Maintenance Decisions: State Pooled Fund Develops System, Supports Implementation
• Moving Research Results to Practice: The Changes Generating Today’s Successes
• National Network for Technology Transfer to Local Agencies: The Local and Tribal Technical Assistance Programs
• Pioneering Ideas from the TRB Annual Meeting: Utah DOT Realizes Savings from Innovations
• Research Results Go Statewide: Virginia Transportation Research Council’s Implementation Program
• State Transportation Innovation Councils: Partnering for Continuous Innovation
• Successful Approach to Technology Transfer: Volpe Center Introduces Primer
• Technology Transfer at a European Construction Company: Case Study of ACCIONA Construction, Spain