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Title:

Understanding When Price Can Impact the Choice of Public Bicycle: Stated Performance Survey and Analysis of Guangzhou Public Bicycle Service

Accession Number:

01631466

Record Type:

Component

Abstract:

Public bicycle system has been rapidly and widely developed in more than 100 cities in China to support the “public transportation priority” policy and transportation sustainability. When a city starts to develop the system, an urgent question to answer is, how to determine the price based on local conditions. To answer the question, this paper displays how to use the survey data to explore when and how the price impacts public bicycle choices. The stated preference (SP) survey was conducted in Guangzhou, China, with respondents including permanent, migrant, and temporary population, resulted in 3145 surveys in total (1365 online surveys and 1780 face-to-face surveys). Using the survey data, firstly, the factors affecting the public bicycle usage are identified; secondly, the price sensitivity of potential user under various conditions is analyzed; thirdly, the price elasticity on public bicycle demand is studied under different level of influencing factors, with the demand curves drawn. These results show price not always can impact the choice of the public bicycle. Under most conditions, the demand is elastic as expected. However, under some conditions, such as heavy rain and strong wind, demand of public bicycle is inelastic, which means the demand does not change in any condition. The findings can help the decision makers to understand when and how the price lever can effectively impact the demand. The method to find out the factors also is helpful to decide what factors should be considered when the price model is developed.

Supplemental Notes:

This paper was sponsored by TRB committee ABE90 Standing Committee on Transportation in the Developing Countries. Alternate title: Understanding When Price Can Impact the Choice of Public Bicycle: Stated Performance Survey and Analysis of Guangzhou Public Bicycle Service

Monograph Accession #:

01618707

Report/Paper Numbers:

17-05799

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Ma, Yingying
Qin, Xiaoran
Zhang, Yuanyuan
Liu, Shaokun

Pagination:

19p

Publication Date:

2017

Conference:

Transportation Research Board 96th Annual Meeting

Location: Washington DC, United States
Date: 2017-1-8 to 2017-1-12
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Figures; References; Tables

Geographic Terms:

Guangzhou (China)

Subject Areas:

Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation; Vehicles and Equipment

Source Data:

Transportation Research Board Annual Meeting 2017 Paper #17-05799

Files:

TRIS, TRB, ATRI

Created Date:

Dec 8 2016 12:19PM