01626886

Component

Frugal innovation, frugality, jugaad and low cost are increasingly proposed as solutions for providing essential services to an increasing urban population. However, big traditional companies in charge of essential public services seem to have difficulties adopting this kind of approach. Their difficulty is linked to the definition of the public service mission, which is a historical dominant design that requires a particular quality level and accessibility for all. The authors will show in this article how the apparent contradiction between frugal innovation and public service can be overcome thanks to an oriented creativity approach. This is illustrated by two cases from two different French public transport firms which were able to develop frugal innovations, both in their core business and in proposing new services. The main implication of this paper for practitioners is showing how they can work on frugal innovation through an oriented creativity method, creating new partnerships and opening new design spaces.

This paper was sponsored by TRB committee AP010 Standing Committee on Transit Management and Performance.

01618707

17-04183

English

13p

2017

Transportation Research Board 96th Annual Meeting

Digital/other

Figures; References; Tables

Costs; Innovation; Public service; Public transit

France

Planning and Forecasting; Public Transportation

Transportation Research Board Annual Meeting 2017 Paper #17-04183

TRIS, TRB, ATRI

Dec 8 2016 11:35AM