01592741

Component

A high level of non-compliance with policies aimed to protect common pool resources including the road system necessitates investigation into motivations behind compliance so that policies could be tailored to raise compliance level. The long-held instrumental theory emphasizing the dependence of compliance on tangible deterrence measures fails to adequately explain empirical findings. More recently established compliance models incorporate normative, instrumental, and image factors as motivations for compliance. This paper verifies the prime importance of normative and image motivations over the instrumental motivation to comply through a case study of Shanghai’s license plate auction policy based on a survey (n = 1,389) of attitudes toward the policy and compliance as well as actual behavior. The discovery of normative and image motivations as primary factors for complying with transportation policy helps policymakers improve their approach to protecting common pool resources like the roads. Moreover, this paper establishes the significance of local residency status (in the form of hukou) in both compliance and motivations to comply.

This paper was sponsored by TRB committee ADB10 Standing Committee on Traveler Behavior and Values.

01584066

16-4050

English

18p

2016

Transportation Research Board 95th Annual Meeting

Digital/other

Figures; References; Tables

Case studies; Compliance; License plates; Motivation; Sustainable transportation; Transportation policy

Auctions

Shanghai (China)

Environment; Highways; Policy

Transportation Research Board Annual Meeting 2016 Paper #16-4050

TRIS, TRB, ATRI

Jan 12 2016 5:47PM