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Title:

Promoting Sustainable Travel Behavior: Role of Social Marketing and the Built Environment

Accession Number:

01592723

Record Type:

Component

Abstract:

Social marketing and the built environment are two important ‘tools’ to manage travel demand which have had significant attention in the literature separately. Most previous studies evaluating the effects of social marketing programs have relied on pre- and postsurveys, using self-reported measures without any objective measures of travel behaviour change. Further, there is a lack of evidence on whether the effects of the built environment are synergistic when combined with other intervention programs, such as social marketing programs. This study contributes by quantitatively evaluating the relative and combined effects of the TravelSmart and the built environment on travel behaviour using objective global positioning system (GPS) measurements. Between 2012 and 2014, daily travel data were collected using GPS equipment in suburbs of inner northern Adelaide, South Australia. Individuals in the households aged over 14 carried a portable GPS device everywhere for a period of 15 days during March-May in each year from 2012 to 2014, providing a total of three waves of panel data. The empirical analysis suggests that the TravelSmart program as a ‘treatment’ significantly reduced the car trips soon after implementation with longer term effects on reducing car trips in high-walkable neighbourhoods. For walking and bus trips, the TravelSmart program increased these one year after the ‘treatment’ with stronger effects on travel behaviour change for the participants living in high-walkable neighbourhoods than for those living in low-walkable neighbourhoods.

Supplemental Notes:

This paper was sponsored by TRB committee ADB20 Standing Committee on Effects of Information and Communication Technologies (ICT) on Travel Choices.

Monograph Accession #:

01584066

Report/Paper Numbers:

16-2568

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Ma, Liang
Mulley, Corinne
Liu, Wen

Pagination:

19p

Publication Date:

2016

Conference:

Transportation Research Board 95th Annual Meeting

Location: Washington DC, United States
Date: 2016-1-10 to 2016-1-14
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Figures; References; Tables

Uncontrolled Terms:

Social marketing; Travel data

Geographic Terms:

Adelaide (Australia)

Subject Areas:

Environment; Pedestrians and Bicyclists; Society

Source Data:

Transportation Research Board Annual Meeting 2016 Paper #16-2568

Files:

TRIS, TRB, ATRI

Created Date:

Jan 12 2016 5:08PM