01590232

Component

How do shoppers reach neighborhood commercial districts? How do these patterns compare with and contrast to merchants’ perceptions of how they travel? Using merchant, shopper, and residential surveys, researchers at UC Berkeley examined these questions, finding that mobility patterns in the Temescal neighborhood commercial district were less auto-oriented than merchants perceived, and that walkers were the most economically impactful group of shoppers. Analysis of travel patterns of residents around the neighborhood commercial district found that while residents overwhelmingly have access to cars, they use them selectively and would like to be able to use them less. The overarching methodology used in Temescal has since been replicated elsewhere, and provides a more nuanced and informative lens of travel patterns in neighborhood commercial districts than traditional traffic studies and census data, while also serving a useful outreach and education function for cities.

This paper was sponsored by TRB committee ADD30 Standing Committee on Transportation and Land Development.

01584066

16-2541

English

17p

2016

Transportation Research Board 95th Annual Meeting

Digital/other

Figures; References; Tables

Mobility; Mode choice; Neighborhoods; Shopping; Travel patterns

Oakland (California)

Highways; Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2016 Paper #16-2541

TRIS, TRB, ATRI

Jan 12 2016 5:07PM