01556828

Component

This paper presents an investigation into the preference structure of commuting mode choice in dense urban areas. The paper aims to investigate the phenomenon of latent modal reliance and extends the phenomenon to the concept of modal culture. Using a household travel diary survey from the Greater Toronto and Hamilton Area (GTHA), an empirical discrete choice model was estimated. This model was used to provide general comments on the commuting and dependent behaviour of the sample, with a particular focus on the factors that influence bicycling captivation and culture. The model was then used for a hypothetical policy scenario analysis, which found that an investment in biking infrastructure had the capacity to increase bicycling mode share by nearly 50%. Based on this result, this paper recommends further investigation into both data collection for more comprehensive empirical model development and investigation into the policy applicability of the proposed model structure.

This paper was sponsored by TRB committee ADB40 Transportation Demand Forecasting. Alternate title: Latent Dependency as Mode Culture? An Investigation into Mode Choice Preference Structures in Competitive Modal Arrangements (Multimodal Urban Areas).

01550057

15-1998

English

17p

2015

Transportation Research Board 94th Annual Meeting

Digital/other

Figures; References; Tables

Bicycling; Central business districts; Commuting; Households; Modal split; Mode choice; Policy; Travel diaries

Discrete choice models

Hamilton (Canada); Toronto (Canada)

Highways; Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2015 Paper #15-1998

TRIS, TRB, ATRI

Dec 30 2014 12:43PM