01519323

Component

Stated Preference (SP) surveys on household location choice have been dominated by traditional text only survey instruments. It has been argued alternately that the visual presentation of attributes can dominate in SP surveys or that they can be used to help improve their realism. A few studies have tested the difference between multimedia and text-only SP surveys on housing choice. While these studies have been informative, they have drawn conflicting conclusions and more importantly, have been based on very small sample sizes. The research presented here sought to take advantage of the capabilities available in gaming engines to compare the results of SP surveys of neighborhood choice administered either as a video game, or as a traditional text-only survey. A sizable sample of almost 300 respondents was used to compare neighborhood choice models from data administered with the two different survey methodologies. The authors find that while both surveys result in models with similar error variance, the models estimated on data obtained from the video game survey suggest that the combination of visual and textual information on attributes allowed respondents to better process the information provided to them.

This paper was sponsored by TRB committee ABJ40 Travel Survey Methods. Alternate title: Video Game Versus Traditional Text-Only Stated-Preference Survey of Neighborhood Choice.

01503729

14-5678

English

18p

2014

Transportation Research Board 93rd Annual Meeting

Digital/other

Figures; Photos; References; Tables

Choice models; Error analysis; Multimedia; Residential location; Stated preferences; Surveys; Text messaging

Video games

Highways; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2014 Paper #14-5678

TRIS, TRB, ATRI

Jan 27 2014 3:59PM