01516659

Component

In order to reduce delays and improve the travel experience for drivers on the Wisconsin state highway network, the Wisconsin Department of Transportation (WisDOT) has identified and developed numerous alternate routes to relieve congestion during highway construction, weather-related delays, or other events that may close lanes or otherwise impede highway traffic. However, WisDOT has observed that many of its designated alternate routes are underused, even under circumstances when travelers would save significant time by diverting from the highways. This project examined the decision-making processes of Wisconsin drivers regarding their initial route selection and their willingness to divert to alternate routes. Driver focus groups, interviews with commercial drivers, and a statewide traveler survey were conducted to learn about how travelers in Wisconsin select routes, the types of travel and roadway information they find most valuable, and the information sources they are most likely to use. The results of the study provided the basis for recommendations to WisDOT for improving communication to travelers about alternate routes.

This paper was sponsored by TRB committee ADB10 Traveler Behavior and Values.

01503729

14-2328

English

13p

2014

Transportation Research Board 93rd Annual Meeting

Digital/other

Photos; References; Tables

Decision making; Drivers; Lane closure; Road construction; Route choice; Traffic congestion; Traffic diversion; Traveler information and communication systems; Travelers

Wisconsin Department of Transportation

Wisconsin

Highways; Operations and Traffic Management; Planning and Forecasting; I72: Traffic and Transport Planning; I73: Traffic Control

Transportation Research Board Annual Meeting 2014 Paper #14-2328

TRIS, TRB, ATRI

Jan 27 2014 2:49PM