01515177

Component

This paper examines travelers' mode choices to and from the University of California at Davis. With just over 33,000 students, 2,200 faculty, and approximately 20,000 staff members, University of California (UC), Davis has maintained a high bicycle mode share for decades and remains a model for other universities and cities. This paper develops and applies a model of mode choice that incorporates the logic of collective action. Do travelers consider the externalities of their travel choices and their ability to influence changes in the collective outcomes of their travel behavior? A binary logit model of the choice to drive or take non-motorized modes incorporates common influences of mode choice such as travel distance and household characteristics, while also testing the Collective Interest model. Results indicate that there is strategic choice at work in travelers' mode choice decisions. Incorporating the awareness and support of these variables in travel demand modeling and travel demand management could add an important dimension to efforts to increase the usage of lower impact modes such as walking, biking, and transit.

This paper was sponsored by TRB committee ANF20 Bicycle Transportation. Alternate title: Strategic Social Interaction in Travel Mode Choice: Case Study of Travelers on University of California, Davis, Campus

01503729

14-1601

English

20p

2014

Transportation Research Board 93rd Annual Meeting

Digital/other

References; Tables

Automobile travel; Campuses; Case studies; Externalities; Logits; Mode choice; Nonmotorized transportation; School trips; Travel demand management

University of California, Davis

Social interaction

Davis (California)

Highways; Pedestrians and Bicyclists; Planning and Forecasting; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2014 Paper #14-1601

TRIS, TRB, ATRI

Jan 27 2014 2:35PM