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Title: Millennials and Mobility: Understanding the Millennial Mindset and New Opportunities for Transit Providers
Accession Number: 01497229
Record Type: Monograph
Blurb URL: Availability: Find a library where document is available Abstract: This document is designed to help public transit providers better understand Millennials (age 18-34) lifestyle and mobility decision-making processes. A quantitative survey was used in the development of this document. The survey focused on identifying how Millennials make their mobility decisions, identifying key hurdles and benefits of various mobility options, and uncovering potential opportunities for public transit providers to increase ridership. The findings from the survey indicate that transportation choices for Millennials are becoming increasingly multimodal. Cost, convenience, and exercise are the top motivations for Millennials' transportation choices and routines overall.
Report/Paper Numbers: Task 17, TCRP Project J-11
Language: English
Authors: Sakaria, NeelaStehfest, NataliePagination: 70p
Publication Date: 2013
Serial: ISBN: 9780309434058
Edition: Contractor's Final Report
Media Type: Digital/other
Features: Appendices; Figures; Photos; Tables
TRT Terms: Subject Areas: Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning
Files: TRIS, TRB, ATRI
Created Date: Oct 30 2013 11:31AM
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