01476791

Component

Montreal’s Origin-Destination (O-D) surveys have traditionally used residential telephone listings as a sample frame. The population covered by these lists was estimated at around 90% in 2002; however the increase of cell-phone-only households has eroded its coverage. A direct consequence of this technological shift is the increasing difficulty in reaching young people aged 20 to 34 and single-person households; it is estimated half of 20 to 34 year olds reside in a cell-phone-only household. In March 2012, 464 surveys were completed with cell-phone-only households as part of the continuous O-D travel survey. 56% of respondents of the cell-phone-only sample were in the 20-to-34 age bracket. Differences exist between both samples; cell-phone-only households own fewer cars, have lower incomes, are more likely to live in central neighborhoods and are less likely to have children under 15 living in them. However, when comparing two sub-samples with the same characteristics, no significant differences were found, except the average number of cars per household and the proportion of households with a lower household income. Challenges in surveying cell-phone-only households include the impossibility of controlling the sample geographically until after the survey has begun and its high costs; each completed survey costs 3 times as much as one completed using the landline sample.

This paper was sponsored by TRB committee ABJ40 Travel Survey Methods.

01470560

13-4327

English

15p

2013

Transportation Research Board 92nd Annual Meeting

Digital/other

Figures; References

Cellular telephones; Demographics; Households; Origin and destination; Statistical sampling; Travel surveys

Montreal (Canada)

Data and Information Technology; Highways; Planning and Forecasting; I70: Traffic and Transport; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2013 Paper #13-4327

TRIS, TRB, ATRI

Feb 5 2013 12:50PM