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Title:

Relationship of Internet Safety Information Seeking on Risky Riding Behavior and Use of Protective Gear among an Online Motorcycle Community

Accession Number:

01372757

Record Type:

Component

Abstract:

Although substantial research examines motorcycle accidents after they happen, less is known about how motorcycle riders obtain safety information and how this relates to risk taking and protective behaviors. Rather than taking a reactive approach (i.e., investigating accidents after they happen), this study takes a proactive approach by investigating riders’ reports of their behaviors in relation to motorcycle riding and related activities. The goal is to determine models predictive of risk taking and protective behaviors among motorcycle riders. More specifically, a web-based survey was used to collect data from 269 participants who belong to an online motorcycle community in Alabama. The data were used to examine the relationship between use of the website for information seeking and two outcomes: frequency of risky riding behaviors and frequency of wearing protective gear. Analyses used multivariate ordinary least squares regression models, adding variables to the model in the following order: (1) use of the website for information seeking, (2) risk perception, (3) cues to action, and (4) control variables accounting for motorcycle riding experience, skills, and socio-demographic factors. Searching for safety information was associated with less risky riding behavior and greater use of protective gear. However, general use of the community website was associated with greater risk taking. This study advances prior work by examining predictors of risky riding behavior and wearing of protective gear, rather than reactively examining determinants of motorcycle crashes.

Supplemental Notes:

This paper was sponsored by TRB committee ANF30 Motorcycles and Mopeds

Monograph Accession #:

01362476

Report/Paper Numbers:

12-3855

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Hale, Timothy M
Sisiopiku, Virginia P
Cotten, Shelia R

Pagination:

17p

Publication Date:

2012

Conference:

Transportation Research Board 91st Annual Meeting

Location: Washington DC, United States
Date: 2012-1-22 to 2012-1-26
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

References; Tables

Uncontrolled Terms:

Motorcycle safety

Subject Areas:

Highways; Safety and Human Factors; Vehicles and Equipment; I83: Accidents and the Human Factor; I90: Vehicles

Source Data:

Transportation Research Board Annual Meeting 2012 Paper #12-3855

Files:

TRIS, TRB

Created Date:

Feb 8 2012 5:19PM