01372994

Component

This paper presents a strategy adjustment-based transportation management policy for special events, following a process of goal difference seeking, feedback collection, strategy adjustment, intervention and guidance. The investigation on this measure uses the objective-oriented self-potential (SP) surveys, in which objectives are the start point, and the case is of Expo 2010 Shanghai, China. This measure first identifies the differences between the current trip mode choice pattern of potential visitors and the set objectives and finds out how much the set objectives have been met. On this basis, use a structural equation model to analyze the dynamic mechanism of trip mode choice behavior and adjust or modify the transportation management measures and facilities construction so that the practical mode choice pattern can move towards the objectives. After these measures have been implemented, analyze their impacts by comparing the choice patterns between the "before" and "after" of the adjustment of these measures. This paper aims to analyze the effectiveness of the management policy guiding the transformation of trip mode choice and provide a theoretical support for transportation management and organization of special events.

This paper was sponsored by TRB committee ABE50 Transportation Demand Management

01362476

12-3074

English

20p

2012

Transportation Research Board 91st Annual Meeting

Digital/other

Figures; Maps; References; Tables

Automobile travel; Mode choice; Rail transit; Special events; Structural equation modeling; Surveys; Tour buses; Travel behavior

Highways; Passenger Transportation; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2012 Paper #12-3074

TRIS, TRB

Feb 8 2012 5:14PM