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Title:

Outdoor Advertising Control Practices in Australia, Europe, and Japan
Cover of Outdoor Advertising Control Practices in Australia, Europe, and Japan

Accession Number:

01350105

Record Type:

Monograph

Availability:

Federal Highway Administration

Office of International Programs, 1200 New Jersey Avenue, SE
Washington, DC 20590 United States

Abstract:

Although the Highway Beautification Act (HBA) has been credited with reducing the number of nonconforming signs and removing illegal signs throughout the country, the law is controversial and costly to administer. Many have questioned whether it has controlled outdoor advertising or met the intent of the U.S. Congress. The Federal Highway Administration, American Association of State Highway and Transportation Officials, and National Cooperative Highway Research Program sponsored a scanning study of Australia, Sweden, the Netherlands, and the United Kingdom to learn how they regulate outdoor advertising both inside and outside the roadway right-of-way. The scan team also conducted a desk scan of outdoor advertising practices in Japan. In its study, the scan team observed the following: (1) context-sensitive and safety-oriented laws and regulations, (2) no regulation of nonconforming signs or distinction between on-premise and off-premise signs, (3) emphasis on safety and environmental impacts in guidelines and permit requirements, and (4) more collaboration between outdoor advertising stakeholders than in the United States. The scan team assembled implementation ideas under the following improvement goals: streamlining the program, improving efficiency, improving transparency, adopting a context-sensitive approach, and enhancing safety.

Report/Paper Numbers:

FHWA-PL-10-031

Contract Numbers:

DTFH61-99-C-005

Language:

English

Corporate Authors:

American Trade Initiatives

P.O. Box 8228
Alexandria, VA 22306-8228 United States

Federal Highway Administration

Office of International Programs, 1200 New Jersey Avenue, SE
Washington, DC 20590 United States

American Association of State Highway and Transportation Officials (AASHTO)

444 North Capitol Street, NW
Washington, DC 20001 United States

National Cooperative Highway Research Program

Transportation Research Board
500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Daluge, Mary Jane
DeLong, Matthew
Hanig, Laurie
Kalla, Hari
Klauer, Charlie
Klein, Kenneth
Klekar, Susan
McMillan, Lyle
Quiroga, Cesar
Soule, Jeffrey
Tracy, Mary
Wessinger, Barbara

Pagination:

92p

Publication Date:

2011-5

Media Type:

Web

Features:

Appendices (5) ; Figures (19) ; Tables (11)

Subject Areas:

Highways; Law; Planning and Forecasting; I21: Planning of Transport Infrastructure

Files:

TRIS, ATRI, USDOT

Created Date:

Aug 18 2011 10:50AM