01340157

Component

Because of the strong increase in the number of leisure-shopping trips, a shift towards more sustainable leisure-shopping behaviour is desirable. This can be attained by having a better insight into people’s reasoning in choosing a transport mode and shopping location for this type of activities. Thus, this paper highlights individuals’ leisure-trip decision-making processes. The uniqueness of this study is the use of a large sample group, consisting of 221 respondents. A Computer-Based Causal Network Elicitation Technique is developed for this purpose, and participants’ responses are analyzed by means of Frequent Itemset Analysis. It appears that the complexity of the mental representation of the decision problem is very stable over different socio-demographic groups. However, clear differences appear between these groups concerning the content of the mental representation. The most remarkable findings are the limited importance of cost and environmental aspects in the transport mode choice. This has important implications for policy and marketing efforts to encourage sustainable transport modes for leisure-shopping. It is recommended to focus advertising campaigns and policy measures on aspects that are most important in people’s decision-making process: flexibility, travel time, accessibility, easiness for parking and some practical concerns.

01329018

11-1136

English

20p

2011

Transportation Research Board 90th Annual Meeting

DVD

Figures (1) ; References (33) ; Tables (3)

Accessibility; Attitudes; Decision making; Leisure time; Mode choice; Parking facilities; Policy making; Shopping trips; Travel surveys; Travel time; Trip purpose

Sociodemographics

Highways; Planning and Forecasting; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2011 Paper #11-1136

TRIS, TRB

Feb 17 2011 5:41PM