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Title:

Importance of Traveler Attitudes in the Choice of Public Transportation to Work: Findings from the Regional Transportation Authority (RTA) Attitudinal Survey

Accession Number:

01340177

Record Type:

Component

Abstract:

The commute mode choice decision is one of the most fundamental aspects of daily travel. Although initial research in this area was limited to explaining mode choice behavior as a function of traveler socio-economics, travel times, and costs, subsequent studies have included the effect of traveler attitudes and perceptions. This paper extends the existing body of literature by examining public transit choice in the Chicago area. Data from a recent Attitudinal Survey conducted by the Regional Transportation Authority (RTA) in Northeastern Illinois were used to pursue three major steps. First, a factor analysis methodology was used to condense scores on 23 attitude statements related to daily travel into six factors. Second, the factor scores on these six dimensions were used in conjunction with traveler socio-economics, travel times, and costs to estimate a binary logistic regression of public transit choice. Third, elasticities of transit choice to the six factors were computed, and the factors were ranked in decreasing order of these elasticities. The analysis provided two major findings. First, from a statistical standpoint, the attitude factors improved the intuitiveness and goodness-of-fit of the model. Second, from a policy standpoint, the analysis indicated the importance of word-of-mouth publicity in attracting new riders, as well as the need for a marketing message that emphasizes the lower stress-level and better commute time productivity due to transit use.

Supplemental Notes:

The DVD lists the title of this paper as: Importance of Traveler Attitudes in Choice of Public Transportation to Work: Findings from Regional Transportation Authority Attitudinal Survey.

Monograph Accession #:

01329018

Report/Paper Numbers:

11-0974

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Popuri, Yasasvi
Proussaloglou, Kimon
Ayvalik, Cemal
Koppelman, Frank S
Lee, Aimee

Pagination:

23p

Publication Date:

2011

Conference:

Transportation Research Board 90th Annual Meeting

Location: Washington DC, United States
Date: 2011-1-23 to 2011-1-27
Sponsors: Transportation Research Board

Media Type:

DVD

Features:

Figures (2) ; References (18) ; Tables (6)

Geographic Terms:

Chicago (Illinois)

Subject Areas:

Planning and Forecasting; Public Transportation; I10: Economics and Administration; I72: Traffic and Transport Planning

Source Data:

Transportation Research Board Annual Meeting 2011 Paper #11-0974

Files:

TRIS, TRB

Created Date:

Feb 17 2011 5:38PM