01155420

Component

This paper investigates the relationships between e-shopping and store shopping frequency, with respect to two product categories: a) clothing/shoes (“experience goods”), and b) books/CDs/DVDs/ videotapes (“search goods”). The research analyzes data collected from an internet survey carried out in Northern California in 2006 (N=967). The study adopts factor analysis to measure personal attitudes toward technology, traveling and shopping behavior, as well as channel-specific perceptions of store and internet. Seemingly-unrelated regression and structural equation models are built to explore the relationships between store and internet purchasing frequencies, separately for the two categories of goods. The model confirms a hint of complementarity of online shopping with store shopping for both product categories, consistently with other studies. Preliminary results show only a limited substitution effect among a specific subgroup of consumers, i.e. those with strong in-store cost saving attitudes, who tend to increase trips to store the less they shop online. Other variables, including pro-environmental attitudes, are also found to have significant effects and are responsible for a reduction in the number of trips to stores.

01147878

10-0894

English

24p

2010

Transportation Research Board 89th Annual Meeting

DVD

References (42) ; Tables (5)

Attitudes; Electronic commerce; Internet; Shopping centers; Shopping trips; Technological innovations; Travel patterns; Travel surveys

Northern California

Highways; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2010 Paper #10-0894

TRIS, TRB

Jan 25 2010 10:25AM