01329060

Component

http://www.trb.org/Publications/Blurbs/164641.aspx

Social media tools can bring organizations closer to the public and to partners. A preliminary investment of time is required to set goals, identify the target audience, and acquire the necessary resources to execute the plan with success. An organization seeking to apply social media tools for public outreach should first answer three questions: (1) Why use a social media tool? (2) Who is the intended audience? (3) What is the plan for using a social media tool?

English

p 19

2010-11

TR News

Print

Organizations; Outreach; Public participation; Public relations; Social media

Administration and Management; Data and Information Technology; Society; Transportation (General); I10: Economics and Administration; I70: Traffic and Transport

TRIS, TRB

Feb 10 2011 12:49PM

• Developing the "Mechanistic–Empirical Pavement Design Guide"
• Medieval English Bridges and Modern Transport Policy: A Distant Mirror?
• Research Pays Off: Implementing the Mechanistic–Empirical Pavement Design Guide for Cost Savings in Indiana
• Social Networking in the Test Mode at State Agencies
• The Airport Cooperative Research Program: Celebrating Five Years of Serving Airports
• The Transportation Research Board at 90: Everyone Loves It, but No One Can Explain Why
• TRB’s Web 2.0 Initiatives
• Trends and Fundamentals: Guiding TRB to Its 2020 Centennial—and Beyond
• Web 2.0 Tools for Customer Communication: Strategies and Practice at the Washington State Department of Transportation