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Title: How Do Commuters Know When to Leave Home? Verbal Protocol Analysis of Cognitive Processes
Accession Number: 01119090
Record Type: Component
Record URL: Availability: Transportation Research Board Business Office 500 Fifth Street, NW Find a library where document is available Abstract: A psychological research method, protocol analysis, was applied to gain insight into the decision-making process underlying repeated departure time choice for travel on a road network with stochastic travel times. The focus of the study is on the comprehension of information perception, processing, storage, and retrieval. The results showed that commuters do not think as depicted by rational choice theory. Preference ordering or comparison of outcomes is rarely performed, and travel time and its variation are, in principle, not considered. The analysis of verbalized decisions indicates that although the observed behavior differs greatly from subject to subject, the elements stored in and recalled from memory during decision making are nearly the same for all subjects. These elements are the departure and arrival times on the previous day and long-remembered good or bad experiences with a given departure time. These findings suggest that the general framework that can be used to describe departure time decision making is closer to models of adaptive behavior than to normative models of rational choice.
Monograph Title: Monograph Accession #: 01119091
Language: English
Authors: Senk, PetrKitamura, RyuichiPagination: pp 90-97
Publication Date: 2008
ISBN: 9780309125994
Media Type: Print
Features: References
(29)
; Tables
(3)
TRT Terms: Uncontrolled Terms: Subject Areas: Highways; Planning and Forecasting; I72: Traffic and Transport Planning
Files: TRIS, TRB, ATRI
Created Date: Jan 24 2009 11:27AM
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