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Title: Introduction of Hybrid and Diesel Vehicles: Status Within the Life Cycle of Technology Adoption
Accession Number: 01023820
Record Type: Component
Record URL: Availability: Transportation Research Board Business Office 500 Fifth Street, NW Find a library where document is available Abstract: The positions of the diesel and hybrid light-duty passenger vehicles in the technology adoption life cycle are examined with a mid-2004 stated preference study of 1,036 households. Implications of the technology life cycle for historical consumer preference estimates obtained for use in prior models of market share are briefly discussed. The hypothetical life-cycle segments addressed in this paper are early adopters, early buyers, and majority buyers. Survey respondents are segmented into subgroups, or markets, in light of hypothesized attributes of consumers within the product life cycle. Emphasis is placed on delineating the preferences of new instead of used vehicle buyer segments. These categories are compared with the five categories in the high-tech technology adoption life-cycle paradigm of G. Moore. One purpose of the analysis is to use the survey as a test of the reasonableness of the three categories used here. The implications of the survey for use of the rational buyer model of consumer trade-offs of incremental new vehicle capital cost (of a diesel or hybrid) against reduced fuel cost are addressed. Competition of desires for fuel efficiency, acceleration, and towing is also addressed, as are the effects of gender, income, education, and age.
Monograph Title: Monograph Accession #: 01023813
Language: English
Authors: Santini, Danilo JVyas, Anant DPagination: pp 18-25
Publication Date: 2005
ISBN: 030909416X
Media Type: Print
Features: Figures
(2)
; References
(35)
; Tables
(3)
TRT Terms: Uncontrolled Terms: Subject Areas: Energy; Highways; Society; Vehicles and Equipment; I96: Vehicle Operating Costs
Files: TRIS, TRB, ATRI
Created Date: May 9 2006 2:16PM
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