00985954

Component

https://doi.org/10.3141/1899-13

http://scholar.google.com...nman&publication_year=2004

Express routes in North America are becoming more crowded, both in traffic density and in visual clutter. Higher demand for driver attention is a possible concern for regulators. Advertising signs add to this demand on visual attention. This study focused on the glance behavior of 25 drivers at various advertising signs along an expressway in Toronto, Ontario, Canada. The average duration of the glances for the subjects was 0.57 s [standard deviation (SD) = 0.41], and in total there was an average of 35.6 glances per subject (SD = 26.4). Active signs that contained movable displays or components made up 51% of the signs and received significantly more glances (69% of all glances and 78% of long glances). The number of glances was significantly lower for passive signs (0.64 glances per subject per sign) than for active signs (greater than 1.31 glances per subject per sign). The number of long glances was also greater for active signs than for passive signs. Sign placement in the visual field may be critical to a sign being noticed or not. Empirical information is provided to assist regulatory agencies in setting policy on commercial signing.

This paper appears in Transportation Research Record No. 1899, Driver and Vehicle Simulation, Human Performance, and Information Systems for Highways; Railroad Safety; and Visualization in Transportation.

00985941

English

p. 96-103

2004

Transportation Research Record

0309094917

Figures (3) ; References (20) ; Tables (2)

Attention; Distraction; Drivers; Field studies; Policy; Roadside advertising; Signs

Glance behavior

Toronto (Canada)

Highways; Operations and Traffic Management; Policy; Safety and Human Factors; I73: Traffic Control; I83: Accidents and the Human Factor

TRIS, TRB, ATRI

Feb 16 2005 12:00AM

• APPLICATION OF DISTRIBUTED TRAFFIC SIMULATION FOR PASSING BEHAVIOR STUDY
• ASSESSING DRIVING WITH THE GLOBAL POSITIONING SYSTEM: EFFECT OF DIFFERENTIAL CORRECTION
• BACK DISORDER AND ERGONOMIC SURVEY AMONG NORTH AMERICAN RAILROAD ENGINEERS
• EFFECTS OF PASSENGER AND CELLULAR PHONE CONVERSATIONS ON DRIVER DISTRACTION
• EVALUATION OF TRAFFIC SAFETY RISK OF DRIVERS WHO USE BIOPTIC TELESCOPIC LENSES
• FIELD STUDY OF GAP ACCEPTANCE BY LEFT-TURNING DRIVERS
• IMPACT OF VIDEO ADVERTISING ON DRIVER FIXATION PATTERNS
• IMPACTS OF PARTICIPATORY SAFETY RULES REVISION IN U.S. RAILROAD INDUSTRY: AN EXPLORATORY ASSESSMENT
• IN-VEHICLE ALERTING SYSTEM FOR OLDER AND YOUNGER DRIVERS: DOES EXPERIENCE COUNT?
• MODELING AND MITIGATION OF CAR-TRUCK INTERACTIONS ON FREEWAYS
• MOTORIST RESPONSE TO ARTERIAL VARIABLE MESSAGE SIGNS
• ORGANIZATIONAL COMPETENCE IN STRATEGIC SAFETY MANAGEMENT: SELF-ASSESSMENT IN U.K. RAIL INDUSTRY
• REAL-TIME ENVIRONMENTAL VISUALIZATION WITH WEB3D
• ROUTE-FOLLOWING AND SAFETY ERRORS BY DRIVERS WITH STROKE
• SIGNING TWO-LANE FREEWAY EXITS WITH AN OPTION THROUGH LANE IN EXTREME CONDITIONS: ANATOMY OF DRIVERS' BEHAVIOR
• TOWARD A STRATEGY FOR COST-EFFECTIVE DEPLOYMENT OF ADVANCED TRAVELER INFORMATION SYSTEMS
• USABILITY OF STATEWIDE WEB-BASED ROADWAY WEATHER INFORMATION SYSTEM
• USE OF INTELLIGENT TRANSPORTATION SYSTEM DATA TO DETERMINE DRIVER DECELERATION AND ACCELERATION BEHAVIOR
• VEHICLE HEIGHT AFFECTS DRIVERS' SPEED PERCEPTION: IMPLICATIONS FOR ROLLOVER RISK
• VISUAL INFORMATION FOR CAR FOLLOWING BY DRIVERS: ROLE OF SCENE INFORMATION
• VISUALIZATION IN TRANSPORTATION: CURRENT PRACTICE AND FUTURE DIRECTIONS
• VISUALIZING MASSIVE TERRAIN WITH TRANSPORTATION INFRASTRUCTURE BY USING CONTINUOUS LEVEL OF DETAIL