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Title: PUBLIC TRANSPORTATION MARKETING AND FARE POLICY
Accession Number: 00784226
Record Type: Component
Abstract: This paper represents a general sense of industry developments in the new millennium as determined by the Transportation Research Board Committee on Public Transportation Marketing and Fare Policy. The Committee has actively encouraged research into new marketing and market research techniques, innovative fare payment methods, and fare policy components. Topics discussed include the degree to which conditions that allow public transportation will continue to exist, the effectiveness of market research in fostering greater use of public transit, and the future of public transit into the 21st and 22nd centuries.
Supplemental Notes: This paper is available on the CD-ROM, Transportation in the New Millennium: State of the Art and Future Directions, Perspectives from Transportation Research Board Standing Committees. It is also available on the TRB website. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
Language: English
Corporate Authors: Transportation Research Board Authors: Boyle, D KFoote, P JKarash, K HPagination: 6 p.
Publication Date: 2000
Serial:
Transportation in the New Millennium
Publisher: Transportation Research Board TRT Terms: Identifier Terms: Subject Areas: Finance; Highways; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning
Files: TRIS, TRB
Created Date: Feb 21 2000 12:00AM
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