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Title:

DIRECTIONS - A SIMPLE GUIDEBOOK FOR INTEGRATING MARKET AND CUSTOMER RESEARCH INTO TRANSIT DECISION-MAKING TO BECOME CUSTOMER ORIENTED

Accession Number:

00750061

Record Type:

Monograph

Abstract:

This guidebook provides information for integrating market and customer research into transit decision making in order for transit to become customer oriented. The contents are presented in the following sections: Are You Customer-Oriented?; Becoming Customer-Oriented; The Role of Market and Customer Research; 12 Success Stories; Initiating a Market Research Function; and Sustaining a Market Research Function that has Value for the Entire Agency.

Report/Paper Numbers:

TRCP Project B-2,
Guidebook

Language:

English

Corporate Authors:

Transit Cooperative Research Program

Transportation Research Board, 2101 Constitution Avenue, NW
Washington, DC 20418 United States

Northwest Research Group, Incorporated

400 108th Avenue NE, Suite 200
Bellevue, WA 98004 United States

Pagination:

30 p.

Publication Date:

1998

Serial:

TCRP Web Document

Issue Number: 3
Publisher: Transportation Research Board

Old TRIS Terms:

Subject Areas:

Planning and Forecasting; Public Transportation

Files:

TRIS, TRB

Created Date:

Jun 25 1998 12:00AM