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Title:

NJ TRANSIT'S RAIL COACH PURCHASE: LETTING THE CUSTOMERS CHOOSE

Accession Number:

00741901

Record Type:

Component

Availability:

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Order URL: http://worldcat.org/isbn/0309061512

Abstract:

NJ Transit was planning to purchase 95 new rail cars to be delivered in October 1996. These cars would replace 70 older cars that will be retired, thus adding 25 new cars to the existing fleet of 715 cars to accommodate expanded service. Before purchasing the new cars, NJ Transit conducted qualitative and quantitative research to test customer satisfaction with the interior features of a new proposed rail coach and to identify customers' preferences regarding seating configuration. The first phase of the research consisted of four focus groups with NJ Transit employees and customers. Customers were asked to rate interior features of current coaches such as colors, doors, public address system, leg room, and seating configuration. Next, customers were asked to rate interior features of a new proposed coach on the basis of a pictorial design concept. The second phase entailed a quantitative research study. A questionnaire was designed to collect and analyze rail passengers' seating patterns, preferences, and input into the "3-2" or "2-2" seating configuration decision. The questionnaire was also designed to capture market segmentation of opinion and to compare current seating behavior patterns with stated preferences and opinions. The results of the research were used to design a visually appealing, durable, and maintainable interior that incorporates customers' preferences regarding colors, textures, and seating configurations for the 95 rail coaches that will go into revenue service in October 1996.

Supplemental Notes:

This paper appears in Transportation Research Record No. 1571, Public Transit 1997: Bus, Paratransit, Intermodal, and Rail.

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Pepper, J
Ray, A

Pagination:

p. 175-178

Publication Date:

1997

Serial:

Transportation Research Record

Issue Number: 1571
Publisher: Transportation Research Board
ISSN: 0361-1981

ISBN:

0309061512

Features:

Figures (4) ; Tables (1)

Identifier Terms:

Uncontrolled Terms:

Old TRIS Terms:

Subject Areas:

Highways; Planning and Forecasting; Public Transportation

Files:

TRIS, TRB, ATRI

Created Date:

Oct 3 1997 12:00AM

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