|
|
|
Title: DIFFICULTIES WITH THE EASY RIDE PROJECT: OBSTACLES TO VOLUNTARY RIDESHARING IN THE SUBURBS
Accession Number: 00621503
Record Type: Component
Availability: Find a library where document is available Abstract: The example of a recent ridesharing demonstration project in Bellevue, Washington, is used to explore how money, convenience, and time costs influence the commute mode decision in low-density office parks. Commuters perceived that driving alone was low cost and ridesharing was high cost. The Easy Ride project attempted to lower the perceived costs of ridesharing and transit. Key features of the Easy Ride project were area-wide transportation coordinators who offered personalized commuter assistance; an intensive marketing campaign; vanpool discounts; and taxi rides home for ridesharers who missed their ride. Despite Easy Ride attempts to lower the perveived cost of ridesharing, most project sites exhibited no measurable change in mode split over 2 years' time. But Easy Ride also found that imposing costs on solo drivers can have a dramatic effect on mode split. The report concludes that the most effective approach to increasing ridesharing and transit rates may be to raise the cost of driving alone while at the same time offering incentives that lower the costs of ridesharing. But regulating suburban employers in order to impose costs on suburban drivers is politically difficult. Until such costs can be imposed, public agencies have little choice but to pursue voluntary ridesharing programs to control traffic congestion. However, to increase ridesharing and transit use significantly, the incentives of voluntary programs may have to be substantial.
Supplemental Notes: This paper appears in Transportation Research Record No. 1321, Rideshare Programs: Evaluation of Effectiveness, Trip Reduction Programs, Demand Management, and Commuter Attitudes 1991. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
Monograph Title: Monograph Accession #: 01407155
Authors: Frederick, Stephenie JKenyon, Kay LPagination: p. 13-20
Publication Date: 1991
Serial: ISBN: 0309051592
Features: Figures
(1)
; References
(5)
; Tables
(1)
TRT Terms: Uncontrolled Terms: Geographic Terms: Subject Areas: Finance; Highways; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning
Files: TRIS, TRB, ATRI
Created Date: Apr 30 1992 12:00AM
More Articles from this Serial Issue:
|
