00495108

Component

http://onlinepubs.trb.org...trr/1989/1229/1229-004.pdf

https://scholar.google.co...gash&publication_year=1989

Strategic planning is a management tool used to analyze fundamental issues and changes and to aid managers in effecting organizational response to change. Strategic planning has been implemented and refined by most major corporations and some public-sector organizations, including a few transit properties. The authors' objectives in this paper are to review the literature and explain how strategic planning works, to present the results of case studies of strategic planning in the transit industry, and to recommend a framework for strategic planning. The authors concentrate on the recognized steps or elements of strategic planning. The major findings are that (a) management must make an early and serious commitment of time and resources to the strategic planning effort; management must participate; (b) the situation audit should be the basis for establishment of mission, goals, and objectives; objectives should be measurable; (c) management should select the audit's appropriate depth; (d) the establishment of mission, goals, and objectives and development of strategy should have a marketing perspective; (e) there should be strong links between strategy implementation, program planning, and the budget cycle; implementors should have responsibilities, objectives, and incentives to implement; and (f) a planning staff should be selected early to monitor the progress of programs, agency performance, and environmental change.

This paper appears in Transportation Research Record No. 1229, Economics, Finance, Planning, and Administration. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved

01414067

p. 35-42

1989

Transportation Research Record

0309048214

References (20)

Auditing; Case studies; Implementation; Management; Marketing; Monitoring; Property; Public transit; Recommendations; Strategic planning

Administration and Management; Highways; Planning and Forecasting; Public Transportation; Research; I72: Traffic and Transport Planning

TRIS, TRB

Jun 30 1990 12:00AM

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