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Title:

PRIVATE SECTOR INVOLVEMENT IN SPONSORING SUNDAY BUS SERVICE

Accession Number:

00494722

Record Type:

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Order URL: http://worldcat.org/isbn/0309048168

Abstract:

An increasing amount of deficit and lack of public funds to make up a financial shortfall forced the Knoxville Transit Authority of Knoxville, Tennessee, to eliminate the Sunday bus service operated by K-TRANS. The rationale for the elimination was that the cost-effectiveness of K-TRANS service was lowest on Sundays, in comparison with any other day of the week. Before Sunday service was discontinued, K-TRANS was accommodating about 750 trips (boardings) on an average Sunday, whereas the number of trips on an average weekday was about 15,000. After the decision to discontinue Sunday bus service was made public, the management of two regional shopping centers contacted K-TRANS and expressed their interest in sponsoring Sunday bus service to each mall for 12 Sundays during and after the November-December holiday season. Both routes were designed as loops to serve several housing complexes for low-income families and the elderly and several student housing units, as well as the respective malls and downtown area. The two distinct issues addressed are the effectiveness of providing privately funded transit service targeted for a selected market in an environment where transit ridership generally has been low and the effectiveness of a targeted service focusing on a few major generators in replacing an existing transit service with areawide coverage. The latter issue is of particular interest to planners.

Supplemental Notes:

This paper appears in Transportation Research Record No. 1221, Research in Bus and Rail Transit Operations. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved

Monograph Accession #:

01414061

Authors:

Chatterjee, Arun
Wegmann, Frederick J

Pagination:

p. 1-7

Publication Date:

1989

Serial:

Transportation Research Record

Issue Number: 1221
Publisher: Transportation Research Board
ISSN: 0361-1981

ISBN:

0309048168

Features:

Figures (1) ; Tables (7)

Uncontrolled Terms:

Geographic Terms:

Old TRIS Terms:

Subject Areas:

Finance; Highways; Public Transportation

Files:

TRIS, TRB

Created Date:

Jun 30 1990 12:00AM

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