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Title: SUBURBAN ACTIVITY CENTER TRANSPORTATION DEMAND MANAGEMENT MARKET RESEARCH STUDY
Accession Number: 00480948
Record Type: Component
Availability: Find a library where document is available Abstract: The background and findings of a study designed to assist in planning and implementing transportation demand management (TDM) strategies at a major suburban activity center are presented. The results are based on a representative sample of all employers in the activity center with six or more employees. Three survey instruments were developed for the study: an employee questionnaire, an employer questionnaire, and a senior management survey. Data were collected from 2,600 employees and 144 employers. Interviews were completed with members of senior management of 24 of the 37 largest firms in the area. The findings suggest that major opportunities exist to improve mobility through implementation of TDM measures. The potential for traffic rerouting is shown by the heavy use of one freeway and exit and by the perception of significant congestion. Alternative work hours could make a substantial contribution to reducing demand given the peaking of employee arrival and departure times. The availability of adequate, low-fee parking suggests potential for parking management strategies. There is a willingness on the part of both employees and management to consider TDM measures. Employees are willing to consider commute alternatives to driving alone and to changing work hours. Management expressed interest in adopting alternative work hours programs and in offering ridesharing incentives. They feel that employers not only have a responsibility to help reduce traffic congestion but that it is in the self-interest of business to do so. Management was also willing to participate in a cooperative effort to help solve area traffic problems.
Supplemental Notes: This paper appears in Transportation Research Record No. 1170, Ridesharing and Transportation for the Disadvantaged. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
Monograph Title: Monograph Accession #: 01416496
Authors: Valdez, RobertaWesenmann, LarryEdson, GaryGlazer, Lawrence JessePagination: p. 46-52
Publication Date: 1988
Serial: ISBN: 0309047072
Features: Figures
(4)
; Tables
(7)
TRT Terms: Uncontrolled Terms: Subject Areas: Administration and Management; Highways; Planning and Forecasting; Public Transportation; Society; Terminals and Facilities; I72: Traffic and Transport Planning
Files: TRIS, TRB, ATRI
Created Date: Mar 31 1990 12:00AM
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