Abstract:
This workshop reviewed travel analysis methods for transit fare and service proposals, including system retraction and mode substitution; the relation of supply and cost to travel demand; and strategies for maintaining revenues. Transit service marketing has been difficult because regulatory restrictions have prevented operation of services that may be justified. These critical issues were identified: (1) Deregulation impacts; (2) Financial consequences; (3) Market segmentation; (4) Social goals; (5) User side subsidies; (6) Equity. There is a wide barrier between what is known and what is done in the areas of data-collection and analysis methods. Techniques are not put into practice because of the following: (1) Inadequate computer capacity; (2) Pay levels too low to attract necessary skills; (3) Inadequate information dissemination; (4) Analytical methods too complicated for general use; (5) Lack of management support and acceptance of outputs; (6) Failure to recognize limited skills and experience in data collections; (7) Lack of documentation of survey and data-base content.
Supplemental Notes:
Proceedings of a conference held October 3-7, 1982, Easton, Maryland. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
