00138148

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http://onlinepubs.trb.org...s/trr/1976/563/563-004.pdf

https://scholar.google.co...Byrd&publication_year=1976

Immediately after transit fares in Atlanta were reduced, transit ridership increased dramatically, exceeding the previous estimates by 50 percent. Total ridership for the 6-month period following the March 1, 1972, fare reduction was almost 15 percent greater than that for the equivalent period in 1971. The fare reduction program of the Metropolitan Atlanta Rapid Transit Authority (MARTA) generated considerable local and national interest, and research was designed to measure the effect of the fare reduction and subsequent transit service improvements on ridership. The study effort consisted of two surveys: (a) an on-board interview of transit riders and (b) an in-home survey of households in the two-county transit service district. This paper deals exclusively with the in-home survey. The MARTA in-home survey dealt with two principal areas of inquiry to complement the on-board survey findings. The first area consisted of the characteristics of transit nonusers as well as their attitudes toward and perceptions of transit. In addition, the in-home survey was designed to determine whether the characteristics, attitudes, and perceptions of nonusers were significantly different from those of transit users. The second area dealt with why the increase in ridership was not even higher and what actions would be necessary to attract additional riders.

Publication of this paper sponsored by Committee on Public Transportation Planning and Development. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.

01411421

pp 29-37

1976

Transportation Research Record

54th Annual Meeting of the Transportation Research Board

0309024730

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Tables (9)

Attitudes; Data collection; Fares; Households; Improvements; Level of service; Metropolitan areas; Nonuser benefits; Ridership; Socioeconomic factors; Surveys; Transportation planning; Urban transportation

Fare reduction

Atlanta (Georgia)

Atlanta (Georgia)

Administration and Management; Economics; Highways; Operations and Traffic Management; Passenger Transportation; Planning and Forecasting; Public Transportation; Railroads; Society

TRIS, TRB

Sep 4 1981 12:00AM

• CONSUMER ATTITUDES TOWARD PUBLIC TRANSIT
• EVALUATING THE RELEVANCE OF SPECIALIZED UNIVERSITY COURSES IN PUBLIC TRANSPORTATION (ABRIDGMENT)
• FORECASTING DEMAND FOR PERIPHERAL PARK-AND-RIDE SERVICE
• FORECASTING DIAL-A-BUS RIDERSHIP IN SMALL URBAN AREAS
• LEGISLATIVE PERSPECTIVES ON THE STATE TRANSPORTATION PLANNING PROCESS AND TRANSIT PLANNING IN CALIFORNIA
• OPERATIONAL PLANNING OF FIXED-ROUTE AND DEMAND-RESPONSIVE BUS SYSTEMS IN THE GREATER LAFAYETTE, INDIANA, AREA
• PUBLIC POLICY AND TRANSIT SERVICES FOR HANDICAPPED PERSONS
• TRAVEL PATTERNS ON A NEW REGIONAL RAPID TRANSIT SYSTEM: CLUES FROM THE EARLY STAGES OF OPERATIONS ON BART
• URBAN PUBLIC TRANSPORTATION GOAL DETERMINATION: A RESEARCH APPROACH