00373355

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http://onlinepubs.trb.org...s/trr/1982/882/882-003.pdf

https://scholar.google.co...diff&publication_year=1982

A demonstration of focus-group techniques in analyzing transportation energy-conservation program activities is described. The Electric Vehicle Commercialization Project of the Electric and Hybrid Vehicle Program of the U.S. Department of Energy (DOE) was the test case for the demonstration. This application builds on previous focus-group studies in transportation as well as previous electric vehicle (EV) market studies. During the winter of 1981, six focus-group meetings were held, two each in Tampa, Spokane, and Sacramento. The cities were selected to complement the cities used in previous DOE focus-group research. Respondents were recruited based on criteria to identify the most likely purchasers of new EVs. The focus-group meetings were structured around a discussion guide that covered topics such as adjustments to down-sizing, perceptions of future energy shortages, and most importantly, reactions to EVs likely to be available in the short to medium range. The results of the focus groups are consistent with previous quantiative studies of EV market potential, in that the market for vehicles likely to be available in the near term appears to be very limited. The major impediments to market penetration are limited range, long battery recharge period, and high costs. (Author)

Publication of this paper sponsored by Committee on New Transportation Systems and Technology. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.

01411677

pp 13-18

1982

Transportation Research Record

0309034698

Print

References (16)

Consumer behavior; Consumer preferences; Cost effectiveness; Electric vehicles; Fuels; Hybrid vehicles; Market research; Perception; Production; Supply; Vehicle range

Mass production

Energy; Highways; Planning and Forecasting; Safety and Human Factors; I72: Traffic and Transport Planning

TRIS, TRB

Jun 30 1983 12:00AM

• BUSINESS AND TRAVEL IMPACTS OF BOSTON'S DOWNTOWN CROSSING AUTOMOBILE-RESTRICTED ZONE
• IMPACT OF PEOPLE MOVERS ON TRAVEL: MORGANTOWN--A CASE STUDY
• RADIO FREQUENCY DEICING OF COLLECTOR RAILS FOR AGT SYSTEMS
• THE MOBILITY ENTERPRISE: IMPROVING AUTOMOBILE PRODUCTIVITY